Don't get us wrong, we love to shop... what girl doesn't! who hasn't heard of retail therapy? That feeling of receiving something new and exciting to take home and love forever. But so many times this bliss is tarnished, when we see a plastic bag thoughtlessly being pulled from underneath a shop counter.  Everyone knows that plastic bags and plastic filmed paper bags add to the waste in the world.... So we still wonder why shops and businesses continue to assume that as a customer, we want that responsibility of having to then find the best way to dispose of their unneeded packaging. For an un-guilty shopping experience we have some tips and tricks for you to bring into your sustainable habits.


  • Always say no to plastic when you can, we all have the control to do this and make the right choices. We can also educate stores persons at a counter in why plastic is bad and suggest to them to offer different solutions in the future.
  • Have some dedicated reusable shopping bags or baskets in the back of your car ready to go. Most of us girls have space in our handbags anyway... We love our big straw African basket form Byron Bay markets... seriously there is not much that doesn't fit in there...
  • If someone puts your purchase into a plastic bag in that blink of an eye, that spit second you where focusing on your wallet, its ok to ask them politely to take it out and suggest using the bag you already have with a smile, so they don't feel embarrassed. 
  • Of course those big fancy designer paper bags...that sing to your ego, who doesn't want to walk around with a lavish brandname shimmering off your arm... so maybe if a bag is just too irresistible to resit.... that can be your new "off to the dry cleaners" bag that you can use again and again. Just make sure you ask that the bag comes back when you pick up the clothes.
  • Educate yourself on places and brands that are non plastic, that offer alternatives and make these your go-to places. With the busy lives we lead its just also a good idea to invest in a glass straw and a ceramic keep cup for when your out and about... Because the food industry is just as bad as the fashion industry. 



Now we live in an online world, sometimes we don't have the above power over our consumerism, so thats when a little research comes in handy. Most online stores will share packaging information, such as Net-A-Porter who offers a luxe packaging option with reusable black boxes or a "no fancy packaging" option, so you don't get any unwanted boxes and ribbons that are not needed. However we do see a lot of labels still shipping items in plastic bags, which usually happens at the factory in which the items where made to protect them. Some labels have those clear reusable zip locked bags... intended to become a place to perhaps store your makeup or wet bikini in on your travels... The good intention is there, but that is still plastic that will one day end up in land fill. So its always a good idea to dig deeper when shopping online.


Here at Seamone, All our products actually leave our factory un packaged, with no plastic what so ever. Once they arrive to us in Australia, we have a storage area that is clean and dry, dirt and condensation free where our beautiful swimwear sleeps flat and crease free, until its special new owner makes a purchase with us. To protect our pieces between us and our customers, we use Avani eco friendly bags. Made from 100% renewable bio-based cassava plant starch. These non-plastic product bags are naturally compostable and biodegradable, safe to consume for land and marine animals, because of their ability to dissolve in water. This amazing technology... is a game changer and we are so proud to support this new idea. The bags are so soft to touch and looks and acts just like a plastic bag would... but its 100% Mother Nature! Plus we are not going to lie... its kind of fun watching them dissolve into nothing. When opening your Seamone package, be sure to share the importance of a closed looped packaging system on social media and use the hashtag... #IAMNOTPLASTIC


Avani was established in the year of 2014 spearheaded by individuals who strive to be difference makers utilizing technology as a solution to combat the global epidemic of plastic pollution. Avani provides a game-changing compostable bioplastic made from cassava starch as well as a full range of sustainable food packaging and hospitality products made from renewable resources. Through years of research and development prior to its launch, Avani have came up with groundbreaking technology that enables them to replace the otherwise disposable plastic products which take hundreds and even thousands of years to be decomposed by Mother nature by using renewable resources made from plants.
a person lying on the ground

Founder & Creative Director of Seamone, Simone x

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